# Passive Altitude

> PASSIVE ALTITUDE SDN. BHD. ("Passive Altitude") is a Malaysian technology company in Kuala Lumpur, founded in 2009. It builds AI-enabled enterprise software, hardware and services for events and conferences, exhibitions, venues and attractions, travel agencies, hotels and resorts, finance and compliance (including LHDN e-Invoicing), customer engagement and membership, websites and e-commerce, operations and asset tracking, and automotive workshops and vehicle auctions. It also provides business automation consulting and custom software engineering, including agentic AI automation with human approval steps.

Key facts:
- Legal name: PASSIVE ALTITUDE SDN. BHD.
- Business registration no. (SSM): 201701005502 (1219667-X)
- SST registration no.: W10-2105-32000012
- Tax identification number: C24959996010
- Founded: 2009 · Headquarters: A-05-05, Block A, Ativo Plaza, No. 1, Jalan PJU 9/1, Damansara Avenue, Bandar Sri Damansara, 52200 Kuala Lumpur, Malaysia
- Contact: start@passivealtitude.com · +603 7890 2655
- Tagline: "Technology evolves. We help you rise with it."
- Approach: AI-driven capabilities across the PA Ecosystem, with people approving every decision that matters.

## Company
- [Home](https://www.passivealtitude.com/): the technology evolution story (11 eras, from pagers to AI agents), the AI ecosystem, consulting, solutions, about and contact.
- [AI ecosystem](https://www.passivealtitude.com/#ai): what AI does inside each solution suite; pillars Understand, Decide, Act, Govern.
- [Business automation consulting](https://www.passivealtitude.com/#consulting): Discover, Design, Build, Operate; readiness assessment, AI agent pilot, managed automation.
- [Contact](https://www.passivealtitude.com/#contact): enquiry form, email and office address.
- [Key management](https://www.passivealtitude.com/key-management/): the leadership team: Alex Wai (Wai Chong Ming), Director & Senior Consultant; Vivian Yeoh (Yeoh Hui Wen), Deployment & Technical Lead; Uginn Yeoh (Yeoh Siew Cing), Finance & Administration.

## Solution suites
- [All solutions](https://www.passivealtitude.com/solutions/): searchable catalogue of every solution, grouped by suite.
- [AI & Custom Engineering](https://www.passivealtitude.com/solutions/ai-engineering/): AI agents and custom software, built around how you actually work. Solutions: Agentic AI Automation, Custom Software Engineering.
- [Travel & Hospitality Suite](https://www.passivealtitude.com/solutions/travel-hospitality/): From the first itinerary to the last boat transfer, one guest record. Solutions: Travel Agency Management Platform, Hotel Property Management System, Hospitality Point of Sale, Guest Transfer Management, Guest Entitlements & Redemptions, Hospitality Hardware Solutions.
- [Event Operations Suite](https://www.passivealtitude.com/solutions/event-operations/): Every guest registered, ticketed and checked in, without the spreadsheet. Solutions: Attendee Registration Management, Event Ticketing & Payments, Smart Check-In & On-Demand Badging, Self-Service Kiosk Rental.
- [Finance & Compliance Suite](https://www.passivealtitude.com/solutions/finance-compliance/): Numbers that move on their own, and stay compliant. Solutions: SQL Accounting Integration, LHDN e-Invoicing Compliance.
- [Customer Engagement Suite](https://www.passivealtitude.com/solutions/customer-engagement/): Every customer conversation, in one place and on the right channel. Solutions: Customer Relationship Management, WhatsApp Business Automation, Email Marketing Automation, SMS Messaging & Notifications, Membership & Subscription Management.
- [Engagement & Experience Suite](https://www.passivealtitude.com/solutions/engagement-experience/): Moments people remember, and leads your sales team can use. Solutions: Interactive Brand Activations, Corporate Gala & Annual Dinner Experiences, Exhibition Lead Generation Games, Conference Engagement Platform, Product Launch Experiences.
- [Exhibition Management Suite](https://www.passivealtitude.com/solutions/exhibition-management/): Exhibitor operations, from the manual to move-out, on one platform. Solutions: Online Exhibitor Manual, Exhibitor Service Centre, Multi-Event Exhibition Management.
- [Venue & Visitor Suite](https://www.passivealtitude.com/solutions/venue-visitor/): Smooth arrivals, short waits and spaces that are never double-booked. Solutions: Virtual Queue Management, Attraction Ticketing & Access Control, Venue & Workspace Booking.
- [Digital Commerce & Content Suite](https://www.passivealtitude.com/solutions/digital-commerce/): A digital presence your team can run and your customers can buy from. Solutions: Enterprise Content Management System, Corporate Website & Landing Page Design, Digital Commerce Platform, AI Content Studio.
- [Operations & Asset Intelligence Suite](https://www.passivealtitude.com/solutions/operations-assets/): Know where everything is, what it is doing and who is responsible for it. Solutions: Asset Tracking & Custody, Multi-Location Inventory Control, Yard & Container Operations, IoT Integration & Monitoring, Intelligent Document Management.
- [Automotive Suite](https://www.passivealtitude.com/solutions/automotive/): From the first photo to the final bid, every vehicle on record. Solutions: Workshop & Bodyshop Management, Vehicle Auction Platform.

## Solutions
- [Agentic AI Automation](https://www.passivealtitude.com/solutions/ai-engineering/#agentic-ai-automation) (formerly Agentic Automation): AI agents that automate your business operations, end to end.
- [Custom Software Engineering](https://www.passivealtitude.com/solutions/ai-engineering/#custom-software): Software built from scratch around how your team actually works.
- [Travel Agency Management Platform](https://www.passivealtitude.com/solutions/travel-hospitality/#travel-agency-platform) (formerly TAP): Build custom itineraries and calculate pricing instantly.
- [Hotel Property Management System](https://www.passivealtitude.com/solutions/travel-hospitality/#hotel-pms) (formerly Smart Hospitality): Front desk, guest payments and housekeeping in one screen.
- [Hospitality Point of Sale](https://www.passivealtitude.com/solutions/travel-hospitality/#hospitality-pos): Post dining and facility charges straight to guest room folios.
- [Guest Transfer Management](https://www.passivealtitude.com/solutions/travel-hospitality/#guest-transfers): Schedule land, airport and boat transfers and keep guests updated at every step.
- [Guest Entitlements & Redemptions](https://www.passivealtitude.com/solutions/travel-hospitality/#guest-entitlements): Track room inclusions, meal redemptions and activity bookings.
- [Hospitality Hardware Solutions](https://www.passivealtitude.com/solutions/travel-hospitality/#hospitality-hardware): Self check-in kiosks, POS terminals and boat-ticket scanners for fast guest processing.
- [Attendee Registration Management](https://www.passivealtitude.com/solutions/event-operations/#attendee-registration): Branded sign-up journeys that replace spreadsheets and manual entry.
- [Event Ticketing & Payments](https://www.passivealtitude.com/solutions/event-operations/#event-ticketing): Sell tickets and collect payments directly, without the extra admin.
- [Smart Check-In & On-Demand Badging](https://www.passivealtitude.com/solutions/event-operations/#smart-check-in): Fast entrance scanning and instantly printed badges keep arrival queues short.
- [Self-Service Kiosk Rental](https://www.passivealtitude.com/solutions/event-operations/#kiosk-rental): Self-service kiosks for your event, without a large hardware purchase.
- [SQL Accounting Integration](https://www.passivealtitude.com/solutions/finance-compliance/#sql-accounting-integration): Push sales data into SQL Accounting automatically, without typing it twice.
- [LHDN e-Invoicing Compliance](https://www.passivealtitude.com/solutions/finance-compliance/#lhdn-e-invoicing): Comply with LHDN e-Invoicing directly inside the software you already use.
- [Customer Relationship Management](https://www.passivealtitude.com/solutions/customer-engagement/#crm): Leads, quotations and customer conversations in one clear dashboard.
- [WhatsApp Business Automation](https://www.passivealtitude.com/solutions/customer-engagement/#whatsapp-automation): Handle customer enquiries and sales conversations from one shared inbox.
- [Email Marketing Automation](https://www.passivealtitude.com/solutions/customer-engagement/#email-marketing): Send targeted updates and turn reader actions into sales follow-ups.
- [SMS Messaging & Notifications](https://www.passivealtitude.com/solutions/customer-engagement/#sms-messaging): Deliver important announcements and reminders straight to phone screens.
- [Membership & Subscription Management](https://www.passivealtitude.com/solutions/customer-engagement/#membership-management) (formerly Membership Management): Member records, subscriptions, renewals and engagement in one place.
- [Interactive Brand Activations](https://www.passivealtitude.com/solutions/engagement-experience/#brand-activations): Interactive installations that engage visitors and capture real leads.
- [Corporate Gala & Annual Dinner Experiences](https://www.passivealtitude.com/solutions/engagement-experience/#gala-annual-dinner): Stage games and lucky draws that entertain your team and keep the night moving.
- [Exhibition Lead Generation Games](https://www.passivealtitude.com/solutions/engagement-experience/#exhibition-lead-games): Booth games that draw crowds and collect qualified business leads.
- [Conference Engagement Platform](https://www.passivealtitude.com/solutions/engagement-experience/#conference-engagement): Live voting, Q&A and networking that keep audiences focused and active.
- [Product Launch Experiences](https://www.passivealtitude.com/solutions/engagement-experience/#product-launch-experiences): Stage reveals and interactive moments that build interest and support sales.
- [Online Exhibitor Manual](https://www.passivealtitude.com/solutions/exhibition-management/#exhibitor-manual): One portal for exhibitor guidelines, deadlines and form submissions.
- [Exhibitor Service Centre](https://www.passivealtitude.com/solutions/exhibition-management/#exhibitor-service-centre): A booking hub where exhibitors order and pay for venue services across every event.
- [Multi-Event Exhibition Management](https://www.passivealtitude.com/solutions/exhibition-management/#multi-event-exhibition-management): Auto-generated microsites that collect exhibitor forms and orders for every event you run.
- [Virtual Queue Management](https://www.passivealtitude.com/solutions/venue-visitor/#virtual-queue) (formerly Virtual Queue): Visitors wait where they like, with real-time WhatsApp alerts when it is their turn.
- [Attraction Ticketing & Access Control](https://www.passivealtitude.com/solutions/venue-visitor/#attraction-ticketing): Online booking and fast turnstile scanning for smooth visitor entry.
- [Venue & Workspace Booking](https://www.passivealtitude.com/solutions/venue-visitor/#venue-workspace-booking): Clear space reservations and door schedules that prevent double-booking.
- [Enterprise Content Management System](https://www.passivealtitude.com/solutions/digital-commerce/#cms): Update website text, images and pages without waiting for developers.
- [Corporate Website & Landing Page Design](https://www.passivealtitude.com/solutions/digital-commerce/#website-design): Company sites and campaign pages that bring in enquiries.
- [Digital Commerce Platform](https://www.passivealtitude.com/solutions/digital-commerce/#e-commerce): Online selling, made simple and efficient.
- [AI Content Studio](https://www.passivealtitude.com/solutions/digital-commerce/#ai-content-studio): Translate text automatically and generate AI images and video.
- [Asset Tracking & Custody](https://www.passivealtitude.com/solutions/operations-assets/#asset-tracking): Know where every piece of company equipment is, and who has it, with QR codes and RFID.
- [Multi-Location Inventory Control](https://www.passivealtitude.com/solutions/operations-assets/#inventory-control): Real-time stock balances across every storage location, with QR codes and RFID.
- [Yard & Container Operations](https://www.passivealtitude.com/solutions/operations-assets/#yard-operations) (formerly YAMS): Live visibility of every yard asset, from receiving to delivery.
- [IoT Integration & Monitoring](https://www.passivealtitude.com/solutions/operations-assets/#iot-integration): Connect hardware sensors straight into your operational dashboards.
- [Intelligent Document Management](https://www.passivealtitude.com/solutions/operations-assets/#document-management): Secure document storage, automatic indexing and conversational retrieval, powered by AI.
- [Workshop & Bodyshop Management](https://www.passivealtitude.com/solutions/automotive/#workshop-bodyshop) (formerly Autopilot): WhatsApp bookings, photo check-ins, repair stages and automatic ready-for-collection alerts.
- [Vehicle Auction Platform](https://www.passivealtitude.com/solutions/automotive/#vehicle-auction): Run live vehicle auctions with clear bidding records and condition reports.

## Policies
- [Privacy Policy](https://www.passivealtitude.com/legal/privacy/): How PASSIVE ALTITUDE SDN. BHD. collects, uses and protects personal data under Malaysia's Personal Data Protection Act 2010, and how to exercise your rights.
- [Refund Policy](https://www.passivealtitude.com/legal/refund/): Refund terms for Passive Altitude subscriptions, projects, hardware, kiosk rentals and tickets sold through our platforms, and how to request a refund.
- [Fulfillment Policy](https://www.passivealtitude.com/legal/fulfillment/): How Passive Altitude delivers software accounts, e-tickets, custom projects, hardware and kiosk rentals, and what happens if delivery is delayed.
- [Service Policy](https://www.passivealtitude.com/legal/service/): Passive Altitude support hours, response times, maintenance windows, on-site support and escalation for clients in Malaysia.
- [Terms and Conditions](https://www.passivealtitude.com/legal/terms/): The terms and conditions that govern the Passive Altitude website and services provided by PASSIVE ALTITUDE SDN. BHD.
- [Anti-Bribery and Anti-Corruption Policy](https://www.passivealtitude.com/legal/abac/): Our zero-tolerance policy on bribery and corruption under Section 17A of the MACC Act 2009: gifts and hospitality, third parties and confidential reporting.

## Optional
- [Full text for language models](https://www.passivealtitude.com/llms-full.txt): company profile, every solution in detail and all policies in one file.